How to write a marketing plan
How to write a marketing plan.
As a small business owner, are you:
Worried your marketing isn't as effective as expected?
Seeking relief from marketing exhaustion?
Struggling with influencing your existing clients to buy from you again and to attract new ones?
If you answered “yes“ to any or all of the above, I can help you create your own marketing plan that solves these problems and more!
A marketing plan is crucial for several reasons.
Why? A good marketing plan:
Clearly defines the marketing you should be doing
Applies a structured and consistent approach to your marketing
Provides you with confidence in your marketing decision-making
Ultimately, your marketing plan contributes to the growth and success of your business. Without a good marketing plan you risk investing time and money in activities that may be ineffective or irrelevant to your business.
And, yes, of course I have my own marketing plan!
My training will provide you with the essential knowledge and practical skills you need to develop a marketing plan that is realistic, sensible and unique approach ensures you will understand how to bring together the fundamentals of a marketing plan - one that, most importantly, works for you.
The training I offer follows the official Chartered Institute of Marketing qualification with practical techniques on how to:
Distinguish yourself from the competition and produce your Unique Selling Points
Define your target audience and how best to reach and engage with them
Manage relationships with your clients for repeat business and referrals
Set marketing objectives and develop a marketing strategy
Produce branding, content and key messages
Consider the right marketing tactics to implement
Measure the effectiveness of your marketing
If you prefer, I can also provide marketing planning and strategy training without creating a full plan.
Or provide a review of a marketing plan if you have an existing one.
