Marketing planning and strategy

As a small business owner, are you:

• Worried your marketing isn't as effective as expected?

• Seeking relief from marketing exhaustion?

• Struggling with influencing your existing clients to buy from you again and to attract new ones?

If you answered “yes“ to any or all of the above, I can help you create your own marketing plan that solves these problems and more!

A marketing plan is crucial for several reasons.

Why? A good marketing plan:

• Clearly defines the marketing you should be doing

• Applies a structured and consistent approach to your marketing

• Provides you with confidence in your marketing decision-making

Ultimately, your marketing plan contributes to the growth and success of your business. Without a good marketing plan you risk investing time and money in activities that may be ineffective or irrelevant to your business.

And yes, of course, I have my own marketing plan!

My training will provide you with the essential knowledge and practical skills you need to develop a marketing plan that is realistic, sensible and unique to your business. My pragmatic approach ensures you will understand how to bring together the fundamentals of a marketing plan - one that, most importantly, works for you.

The training I offer follows the official Chartered Institute of Marketing qualification with practical techniques on how to:

• Distinguish yourself from the competition and produce your Unique Selling Points

• Define your target audience and how best to reach and engage with them

• Manage relationships with your clients for repeat business and referrals

• Set marketing objectives and develop a marketing strategy

• Produce branding, content and key messages

• Consider the right marketing tactics to implement

• Measure the effectiveness of your marketing

If you prefer, I can also provide marketing planning and strategy training without creating a full plan.